design strategy // concept development // styling
“a designer is a team player, a co-thinker and cross-thinker”
The world is changeing fast and the boundairies between disciplines are fading. Product design is cross-disciplinary; iterative and intuitive and is founded on a broad proffessional knowledge.
Our experience in Automotive Engineering, Industrial product Design, and Fine Arts, engages us in combining technology with emotion.
We work international, especially in mobility; smart mobility.
'we experiment, discuss and citisise'
before an idea gets shape, it is important to develop a clear vision; a thorough analysis of the design context
products that touch people on a functional and emotional level.
aesthetics ; a shape has meaning, evokes emotion. A good shape is also self-explaining
context // future // vision
A product strategy starts with determining the "design context". Future scenario's of man and habitat for example, in wich the future product will exist. This dot on the horizon will deliver a clearvision to work towards.
From this (market) anaysis product chances emerge. Its viablility, to what critera, how to strengthen the design. What are the justified choices reagding the products impact on society and nature?
functionality and shape // user context
The development of a product idea start with a vision. It is a team effort, and highly iterative. During the process, the designer is the link between various disciplines.
Each collaboration requires a slightly different process structure. The balanceing of a diversity of aspects is crucial. From user empathy and costs, to social impact and sustainability.
look & feel
materialise // styling // semantics
"that shape really connected to our target group"
It is crucial to balance usage, functionality, shape and meaning of a design. Esthetics is of great importance, as is the user intuitively reading a products usage (self-explaining). Through styling a design can better connect with the user, communicate the concept with clarity which contributes to effective product acceptance.