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product design

design strategy // concept development // styling

design
thinking

“first we develop a clear vision”

A product shape has functional values, and abstract values such as meaning or emotion. These are of great importance in product usage and user acceptance of a new product.

'we experiment, discuss and citisise'


analysis
a thorough look at the design context,
now and in the future

strategy
start a project with a clear vision

semantics
a shape has meaning, evokes emotion and is self-explaining

Concept
products that touch people on a functional and emotional level

Design strategy

context // future // vision

We will always start with determining the 'design context'; future scenario's of man and habitat that determine the product's environment.

From this anaysis product chances emerge. Its viablility, to what critera, how to strengthen it?

design strategy 1

Concept development

functionality and shape // user context

Our experience in Automotive Engineering,Industrial product Design, and Fine Arts, engages us in combining technology with emotion.

It is crucial to balance usage, functionality, shape and meaning of a design. Esthetics is of great importance, as is the user intuitively reading a products usage (self-explaining).

cityhawk styling
cityhawk styling

look & feel

materialise // styling // semantics

"that shape really connected to our target group"

We can add emotional value to a technical project. Styling can communicate the product values to a target user group.


red dot award
wink magic 2

design support

Sketching
on-the-spot
During meetings or brainstorm we can visualise ideas and make them better discussable.
design visualisation

We specialise in design visualisation, to help you share your ideas better and convincingly.
> read more >
visual storytelling

You can contact us for consult and tailormade solutions of product presentation, portfolio's.
> read more >

Voor meer werk zie onze

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