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product design

design strategy // concept development // styling


“a designer is a team player, a co-thinker and cross-thinker”

The world is changeing fast and the boundairies between disciplines are fading. Product design is cross-disciplinary; iterative and intuitive and is founded on a broad proffessional knowledge. I cross-disciplinairy teams, design can acts as a connecting factor.

Our experience in Automotive Engineering, Industrial product Design, and Fine Arts, engages us in combining technology with emotion.
We work international, especially in mobility; smart mobility.

Design strategy

context // future // vision

A product strategy starts with determining the "design context". Future scenario's of man and habitat will determine a vision in design . This dot on the horizon will deliver a clearvision to work towards.

From this (market) anaysis product chances emerge. Its viablility, to what critera, how to strengthen the design. What are the justified choices reagding the products impact on society and nature?

design strategy 1
design strategy 2
design strategy 3

' experiment, discuss and citisise'

design strategy
a clear design vision is needed for design decisions

Concept development
products that impact people on a functional and emotional level

shapes evoke emotion and meaning. And should be self-explaining

Concept development

functionality and shape // user context

The development of a product idea start with a vision. It is a team effort, and highly iterative. During the process, the designer is the link between various disciplines.

Each collaboration requires a slightly different process structure. The balanceing of a diversity of aspects is crucial. From user empathy and costs, to social impact and sustainability.

cityhawk styling
cityhawk styling
smart studio


look & feel // styling

"a shape that connects to your target group"

To balance usage, functionality, shape and meaning of a design. Esthetics is of great importance, as is the user intuitively reading a products usage (self-explaining). Through styling a design can better connect with the user, communicate the concept with clarity which contributes to effective product acceptance.

red dot award